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Asian flavors in the granola aisle, finally.

Munchee is small-batch granola, loud on Asian-inspired flavors and honest about what's in it. Made with rolled oats, roasted nuts, hemp seeds, and cashew butter – the goodness always comes from real food.

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Started in a home kitchen — the name is a nod to our founder's Chinese name, which means being perceptive to the things of the heart.

earl grey chocolate granola, packaging pouch
matcha strawberry granola, packaging pouch
ube coconut granola, packaging pouch

Three flavors, first drop

Familiar flavors, reimagined

The granola aisle has looked the same for way too long, and it's time to change that. We're adding fun and spice starting with three flavors, chosen by New Yorkers at our local tastings.

bright and playful matcha strawberry granola square

matcha strawberry

Matcha granola with freeze-dried strawberry. Tastes like your favorite matcha latte.

perfectly fragrant earl grey chocolate granola square

earl grey chocolate

Bergamot, chocolate chunks. Afternoon tea in a bite.

a little dessert ube coconut granola square

ube coconut

Ube flavor with toasted coconut. Pure nostalgia.

What's inside

Six real ingredients you can see

Protein and fiber from real food. A simple ingredient list we're proud of.

whole grain rolled oats

whole grain rolled oats

Fiber to fuel your day.

roasted nuts

roasted nuts

Plant protein and good fats that keep you full.

hemp seeds

hemp seeds

Super protein, complete with all nine essential amino acids.

cashew butter

cashew butter

Rich in magnesium and indulgence.

coconut oil

coconut oil

For the crisp clusters.

maple syrup

maple syrup

Perfectly "not too sweet."

Our story

It started in a home kitchen

Munchee started with a craving nothing on the shelf could fix: bold, Asian flavors we grew up on, and nowhere to find them at breakfast.

So we started baking. Small trays in a home kitchen. Tested on friends and a handful of New Yorkers. Tweaked until the clusters held together and the flavor actually came through.

The name "Munchee" is a nod to our founder's Chinese name, which means being perceptive to the things of the heart. This is her following one of those things: a long-held dream of starting her own food business, and putting the flavors of her upbringing somewhere they'd never been – the front of the shelf.

Every bite carries boldness from her story, nostalgia from her upbringing, and a whole lot of heart.